[CES 2021] YSL’s Personalized Lipstick Shades Powered by AI

[CES 2021] YSL’s Personalized Lipstick Shades Powered by AI

Jan 14, 2021
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At CES 2021, L’Oréal is announcing the first consumer launch for this innovative technology: Yves Saint Laurent Rouge Sur Mesure Powered by Perso, a smart at-home device that allows consumers to create their own personalized lipsticks. It is an innovation that marks the start of a new era in which beauty is perfectly tailored to each individual’s expectations, complexion, or outfit. Moreover, through the app, at-home users can access this beauty whilst at the same time benefitting from the expertise and advice that are the hallmarks of the YSL Beauty brand.

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